Dieline 设计趋势:通过包装旅行

如果你问任何设计工作室或创意机构预测来年的最新设计趋势,他们中的大多数都会告诉你,他们 讨厌 趋势。

趋势 4:通过包装旅行

在罗马街头闲逛,在泰国僻静的海滩上闲逛,或在里约街头跳舞听起来如何?随着边境慢慢重新开放和各国放宽旅行限制,人们现在都在梦想着在漫长而必要的呆在家里之后的下一次出国旅行。虽然没有什么能比得上亲自参观这些目的地,2021 年为我们带来了大量的包装和品牌,让我们远离。

毫无疑问,COVID 是罪魁祸首。人们渴望逃离——60% 的受访者计划比 2019 年大流行前更多地旅行。与此同时,到2028 年,对虚拟活动等互动体验的需求可能会增长 20% 以上。随着全球 COVID 死亡人数达到数百万,任何可以将我们带出这里的东西都是受欢迎的。

通过设计逃离现实世界并不是一个新概念。以去年的《自然画报》趋势为例——消费者总是发现外出探索是一种理想的方式,即使是在舒适的睡衣和沙发上也是如此。插图是一种非常吸引人的交通方式,因此它与这种趋势一致出现也就不足为奇了。

现在人们真正认识到插图可以带来的讲故事的力量和视觉美感,以及与不同地点背后的文化有关的产品和服务,插图实际上比其他设计元素更直接地传达了这一点。插图具有那种直接讲故事的力量。

Pentagram 合伙人 Natasha Jen

Pentagram合伙人 Natasha Jen 说:“现在人们真正认识到插图可以带来的讲故事的力量和视觉美感。” “对于与不同地点背后的文化有关的产品和服务,插图实际上比其他设计元素更直接地传达了这一点。插图具有那种直接讲故事的力量。”

在一些以旅行为灵感的设计中,设计师希望带消费者去旅行,因为他们也非常想去那里。莉利亚Quinaud在JKR失踪了她的家乡巴西,并不能因Covid访问,所以她开发了,还有什么? -咖啡的概念。充满活力的设计简单而有影响力。该设计庆祝该国发现的各种动植物,定制字体使其独一无二。这种与目的地的个人联系也存在于Chuza 中。Danny Schwarz 在尝试包装他在墨西哥蒙特雷长大时吃的一些零食时创建了这个品牌。Parámetro Studio 的彩色设计 让消费者在打开包装之前就开始一段旅程,采用源自玛雅结构的形状和明亮大胆的色调。

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

Dieline 设计趋势:通过包装旅行

这种趋势有时会以一种直截了当的方式出现,但有时则不然。 METAXA Grande Fine 走一条更抽象的路线,融合了灵感来自著名的 Paraportiani 教堂、Delos 岛的 Leo 和 Mykonos 风车的图形。基克拉迪建筑的调色板为白色,爱琴海为蓝色,太阳为金色。 另一方面,Pearlfisher对Takamaka 朗姆酒的重新设计, 通过插图(由当地艺术家完成)将买家直接运送到塞舌尔,展示了这个东非群岛可爱、郁郁葱葱的景观。包装上创始人祖父的个人故事增添了个人风格,以国旗为背景的调色板赋予它一种海滩般美丽的整体氛围。

不仅仅是包装和品牌可以带我们去那里 – 技术也可以。总部位于英国的BrewDog在COVID 之后推出了一个在线酒吧,当人们无法前往当地的水坑时,它为人们提供了一个替代(且安全)的周五晚上外出。它让人们与他们深切渴望的其他人建立了一些联系——有机会在琐事之夜惨遭失败。这一切都是由他们友好的邻居 BrewDog 调酒师主持的。

二维码也是品牌考虑的便捷工具——任何拥有手机的消费者扫描二维码并潜入增强现实 (AR) 世界。这些可以让消费者获得更多关于产品的信息或纯粹作为娱乐,但它们也可以用于运输目的。 例如,Almond Breeze 推出了 AR 体验 ,将消费者带到种植杏仁的果园。这不仅是一个通过参观农场来沉迷于那些山寨核心梦想的机会,而且它还将消费者更多地融入到品牌故事中。

Natasha 预测,未来技术还可以为我们提供越来越多的插图。“它从更传统的经典工具开始,比如水彩笔和铅笔,它们非常酷,”她说。“但是有一股潮流从那开始流向计算机生成的作品,其中很多都在 3D 插图领域。这些范围可以从抽象到真正的图画。”

“我们将 3D 视为一种新的艺术领域,”她补充道,“它确实以非常大的方式出现。”

无论是通过栩栩如生的居家体验、AR 还是任何种类的插图,人们总会有一种内心深处的探索欲望。如果通过包装旅行趋势向我们展示了什么,那就是设计师有能力带我们去那里。

11人评论了“Dieline 设计趋势:通过包装旅行”

  1. Pearls of wisdom.
    The wages of sin is death Link to proverb.
    The darkest hour is just before the dawn Link to proverb.
    Love is blind Link to proverb.
    The proof of the pudding is in the eating.
    There’s a sucker born every minute.
    Takes all sorts to make a world – It.

  2. He knows that Luke should either decide that he can do it or decide to quit.
    Honesty is the best policy.
    Interestingly enough, this saying was initially intended as a compliment.
    It originated from Lady Mary Montgomerie Currie’s poem Tout vient a qui sait attendre.
    There must be a method to your madness.
    An aphorism is a literary device that uses a short, clever saying to express a general truth.
    It’s a great saying, but it’s not something you’d necessarily repeat over the dinner table.
    This famous motto highlights the truism that life is full of ups and downs.
    What am I referring to.
    Washington’s message was that it’s wiser to be upfront and deal with the consequences.
    Sometimes, though.
    Let’s talk about that.
    Not only that, but you can use aphorisms in your writing to summarize your central theme.
    An aphorism is a literary device that uses a short, clever saying to express a general truth.
    But, the aphorism is short and sweet.
    It originally read, Count not they chickens that unhatched be…

  3. If you can do something, then you need to do it for the good of others.
    This is especially true if the excuse is a lie.
    That’s not what you expected, was it.
    search bar with “what use aphorism.” written
    Give it a try!
    Practice what you preach.
    The early bird gets the worm.
    Fall seven times, stand up eight.
    But Yoda isn’t having it.
    Yup, you guessed it.
    People often use this quote when discussing health, but Franklin was talking about fire safety.
    Finally, All things come to those who wait is a good aphorism we’re all familiar with.
    Pick an aphorism that relates to your message and use it to stay focused on your overarching theme.
    But not today.
    The early bird gets the worm.
    What does it mean.

  4. George Washington is known for his wise sayings.
    Yup, you guessed it.
    He’s earned that title because he’s authored dozens of aphorisms.
    Skilled writers use aphorisms to evoke big ideas in a relatable way.
    For example.
    But not today.
    But, the aphorism is short and sweet.
    It reminds us to take precautionary measures, so we don’t end up with bad results.
    But Yoda isn’t having it.
    Have you ever felt frustrated when other people didn’t meet your expectations.
    Want a few more.
    The original saying was, Eat an apple on going to bed, and you’ll keep the doctor from earning his bread.
    But there’s no certain magic to sprinkling aphorisms into your writing.
    Let’s get started.
    Both sayings highlight the benefits of waking up early.
    It reminds us to take precautionary measures, so we don’t end up with bad results.

  5. Examples of Aphorism in Politics
    We’ve all probably had to learn that the hard way.
    People often use this quote when discussing health, but Franklin was talking about fire safety.
    Today, calling someone a Jack of all trades is usually a jab because it implies that their knowledge is superficial.
    There must be a method to your madness.
    They’re inspirational quotes.
    The early bird gets the worm.
    The original dictum said, A penny spar’d is twice got, but it’s adapted over the years for modern English.
    If you can do something, then you need to do it for the good of others.
    Let me ask you.
    He’s earned that title because he’s authored dozens of aphorisms.
    But these days.
    And get this.
    But one key difference is that for a phrase to be truly aphoristic, it needs to be a short statement.
    Brevity is the key.
    Fall seven times, stand up eight.

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